Phase 1 Plan and Explanation

Micro Story "DYNAX"

Platform - Audio Log/Podcast

Logline - The voice recording of a genius scientist who work tirelessly to create a solution to animal extinction problem, hybrids.

About - This story will be release as sound bite on Apple Music as sound bites to provide a step by step walk through of scientist Otto Klaus' process of creating hybrid animals. Audience will be able to feel as if they are participating in the experiment by knowing the details of this great feat, and start drawing in audience.

Micro Story "New Life"

Platform - Social Media Account/Instagram

Logline - Images and stories of people performing unbelievable activities is all over instagram. What is going on?

About - In this part of phase 1, we will incorporate social media into our strategy. By posting pictures and stories of "people who took DYNAX" doing unimaginable things, we can tie it into the audio log "DYNAX", further expanding our brand to a wider public. #DYNAX

Micro Story "Freed"

Platform - Mock Diary on Reddit

Logline - A mysterious diary surfaced, depicting horrible experiments being conducted in an unknown facility. Most shocking of all, the writer of said diary claims to be an animal-human hybrid.

About - In this part of our pre-awareness stage, we will take advantage of the massive user pool of reddit. By posting this mock diary on the forum, people who are uninitiated will get intrigue by this mysterious writing. Those who are aware of our other phase 1 project will be able to draw connection. And as the nature of reddit, once someone finds the connection, he or she will most likely post it on reddit. Which will in turn create more awareness in the community, it is like free advertisement.